Using Videos to Promote Your Business or Website

1/25/2010 11:04:00 AM ·

Just a few months ago I started experimenting with some video hosting sites to promote Friends Revolution and The Ancient Digger. Once I became comfortable in my blogging shoes, I decided that using an online video for business purposes could really help me drive some traffic to my site.

At Friends Revolution, it's more of a laid back and eclectic sort of site-one in which allows the readers to both learn and have some fun with some pretty obscure topics. So to really share what this site was all about, I made some videos and hosted them on several sites. They were a sort of short 30 second promo, however they gave people a taste of what this site is all about. The most important aspect of using a service like this is that you can track statistics, map your audience, see where the most attention is being drawn, and gain new customers or readers.

I used the same approach on the Ancient Digger, where I made a longer video outlining my path towards becoming an Archaeologist. I was able to customize the color scheme, create a permanent permalink, and a custom, clickable logo. The prices are based on the bandwidth, page views, and the duration of your video. There are no hidden costs and you pay for only what you use.

As for promoting, you can look to see your videos on AOL, as well as many other sites. It's a great way to promote a new business or to keep the excitement going with an established one.

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Simrandeep Singh